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ERIA JEWELS

ABOUT THE BRAND:

OVERVIEW:

 Eria is a new age Jewelry Boutique with stunning handcrafted fine jewelry for the modern woman. Specialists in Bridal, Everyday and Statement Jewelry, you can find them in the heart of Anna Nagar, Chennai.

PRIMARY SERVICES:

eCommerce Web Design and Development, Social Media Marketing, Influencer Marketing

INDUSTRY:

Jewellery

SERVICES:

Web Branding, Design , Development, Whatsapp Commerce, Marketing Integrations

TYPE:

TECH & TOOLS:

eCommerce, Fine Jewellery

Platform - Shopify Design and Development, Google Merchant Centre, Meta Business Manager ( Facebook / Instagram ), Insta Feed

OPERATIONS:

MARKETING:

INTEGRATION:

Cataloging/ eCommerce Management,  SEO - On Page, Creative Copywriting.

Facebook Commerce, Google Merchant Centre

 Whatsapp, Gold price Editor 

THE ASK:

Eria Jewels, a prominent jewelry brand, approached Purplechalk with a specific requirement for their ecommerce website. They wanted a dynamic live metal price display feature to provide real-time updates to customers. Recognizing the importance of this feature, Purplechalk took on the task of creating a user-friendly platform that would seamlessly integrate with live metal prices. 

THE SOLUTION:

Upon receiving the client's brief and gaining a comprehensive understanding of their business, we promptly devised a detailed plan of action to execute the website development process. Our main objective was to design a simple yet engaging homepage that would encourage users to explore the different categories, thereby reducing bounce rates.

To enhance the user experience, we implemented smart filters within each category, providing users with the flexibility to refine their search by mixing and matching various criteria. This feature aimed to streamline the browsing process and enable users to find their desired products quickly and efficiently.

Furthermore, we integrated WhatsApp functionality and a scheduler for video calls, empowering the business to efficiently and effectively engage with interested clients. The integration of these tools not only enabled seamless communication but also facilitated organized interactions, ensuring that client inquiries were addressed promptly. By incorporating these features into the website, we aimed to create a platform that not only showcased the client's products but also facilitated smooth customer interactions, ultimately enhancing the overall user experience and supporting the business's growth.

OTHER ADD-ONS/INTEGRATION:

​Whatsapp 
Google Analytics
Search Console 
Merchant Centre & Tag Manager 

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