RASVRITI | FROM THE HOUSE OF TULSI
Rasvriti is a new age brand that envisions to be a bridge between traditional Kanchipuram sarees and the modern Indian woman.
Website Design Concept, Web Branding , Wireframes, key Content , Billboard / Hoarding design
Tech | Tools :
Fashion and Apparels
Adobe Photoshop, Illustrator
Hoarding & Signage designs
Sandeep and Prarthanaa, the founders of Rasvriti commissioned Purple Chalk to work on the Creative Design Concept and the written content for their eCommerce website and to develop the key content that would go into the site.
The Saree industry being one of our forte, we immediately understood the product proposition and their target audience globally. We worked closely with the founders to understand their vision for the brand and the design sensibilities to form a visual identity of the website. This included the colors, presentation, functionalities and minute elements that stand out from the competition. We worked on the concept keeping in mind the global audience, mobile first approach, user engagement and a design that is truly international.
We worked on multiple concepts and iterations before the final design could be approved. We also worked closely with the web development team in getting the concept to life.
The textual content development process for the website was an enjoyable experience with a series of brainstorming sessions, questionnaires, voice notes etc which paved the way for a cohesive brand content .