RASVRITI | FROM THE HOUSE OF TULSI
ABOUT THE BRAND:
Rasvriti is a new age brand that envisions to be a bridge between traditional Kanchipuram sarees and the modern Indian woman.
Website Design Concept, Web Branding , Wireframes, Key Content , Billboard / Hoarding design
Fashion and Apparels
Web Branding, Design, Print Media Design
TECH & TOOLS:
Adobe Photoshop, Illustrator
Hoarding & Signage designs
Sandeep and Prarthanaa, the founders of Rasvriti commissioned Purple Chalk to work on crafting an exceptional Creative Design Concept and compelling written content for their cutting-edge eCommerce website. They sought to harness Purple Chalk's expertise to not only conceptualize an aesthetically captivating design but also to develop the fundamental content that would form the very essence of their online platform. With this collaboration, Sandeep and Prarthanaa aspired to create a digital realm that would truly showcase the essence of Rasvriti and captivate their audience with an unforgettable user experience.
THE PROTOTYPE :
With our expertise in the Saree industry, we swiftly grasped the unique product proposition and the global target audience of Rasvriti. Collaborating closely with the founders, we delved deep into their brand vision and design preferences to craft a visually captivating identity for the website. Our focus encompassed every aspect, from color schemes to presentation styles, functionalities, and even the smallest distinctive elements that would set Rasvriti apart from its competitors. Guided by a global perspective, a mobile-first approach, and a commitment to user engagement, we conceptualized a design that exuded international appeal.
The journey towards the final design involved meticulous work, as we explored multiple concepts and iterations. Through seamless coordination with the web development team, we successfully transformed the chosen concept into a vibrant reality on the digital platform.
Developing the textual content for the website proved to be a delightful endeavor, characterized by engaging brainstorming sessions, detailed questionnaires, and even the exchange of voice notes. These collaborative efforts laid the foundation for a harmonious and coherent brand narrative that would resonate with Rasvriti's audience.