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T.MANGHARAM
ABOUT THE BRAND:
Located in the Heart of North Chennai, T.Mangharam is perhaps the largest Fabric Store in Chennai. With over 30,000 sq ft of Retail Space it's a haven for Fabric Fanatics , designers and DIY Fashion enthusiasts. With close to 6 decades and known fondly as “ The Fabric People “, this family run business is known for their Quality, Variety and Customer Satisfaction. Not just Fabrics, this store is a one stop shop for all your clothing needs.
OVERVIEW:
PRIMARY SERVICES:
eCommerce Web Design, Social Media Management and Marketing , SEO , eCommerce Website Maintenance , Print Creatives
INDUSTRY:
SERVICES:
TYPE:
TECH & TOOLS:
OPERATIONS:
MARKETING:
INSIGHTS:
Fashion and Apparels
Web Branding, Design, Development and Marketing Integration
eCommerce, Fabric Store
Platform -Shopify with coded customization, Whatsapp chat plugin
Cataloging/ eCommerce Management, SEO - On Page and Off Page, social media marketing, influencer marketing
Facebook Commerce, Google Merchant Centre
Google Analytics custom configuration, Google Search Console
INTEGRATIONS:
Whatsapp, Instafeed
THE ASK:
The business's ask is to have an online store that reflects their unique value proposition, resonates with their customers, and drives overall success for their e-commerce venture.
THE SOLUTION:
With the client's brief in mind and a clear understanding of the business requirements, we have devised a comprehensive plan of action to develop the online store. Our primary focus is on creating a simple yet engaging homepage design that encourages users to explore and navigate through the various product categories effortlessly, reducing bounce rates. Once users are in a category, we will implement smart filters that enable them to refine their search and find exactly what they are looking for. This will provide users with the flexibility to mix and match different options, enhancing their overall shopping experience. To further empower the business, we have integrated WhatsApp functionality, allowing them to communicate efficiently with interested clients. This integration will enable quick and personalized responses, fostering better customer engagement and satisfaction.
By incorporating these features and functionalities, we aim to build an online store that not only reflects the core proposition of the business but also provides a smooth, user-friendly experience for customers. The platform will enhance customer satisfaction, encourage higher engagement, and ultimately drive business growth and success.
CUSTOM MODIFICATIONS:
The website is meticulously custom-coded to offer customers an effortless purchasing experience for 'thaan fabrics,' allowing them to buy fabric based on their specific requirements per meter. Through this tailored approach, we aim to replicate the familiar and comfortable feel of a brick and mortar shop, providing users with an intuitive platform to explore and select their desired fabrics seamlessly. By offering this personalized shopping experience, we strive to ensure utmost customer satisfaction and make the online buying process as convenient and enjoyable as an in-person visit to a physical store.
POST LAUNCH:
CREATIVES:
Ecommerce Strategy, Social Media Marketing & Management , Creative Strategy, SEO and Print Creatives and Collaterals.
