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T.MANGHARAM
ABOUT:
Located in the Heart of North Chennai, T.Mangharam is perhaps the largest Fabric Store in Chennai.With over 30,000 sq ft of Retail Space it's a haven for Fabric Fanatics , designers and DIY Fashion enthusiasts. With close to 6 decades and known fondly as “ The Fabric People “, this family run business is known for their Quality, Variety and Customer Satisfaction. Not just Fabrics, this store is a one stop shop for all your clothing needs.
Primary Services:
eCommerce Web Design, Social Media Management and Marketing , SEO , eCommerce Website Maintenance , Print Creatives
Web Designing:
Web Branding, Design, Development and Marketing Integration
Industry:
Fashion and Apparels
Tech | Tools :
Platform - Shopify with coded customization
Operations:
Cataloging, Social Media Management, Creative Copywriting, SEO
Marketing:
Facebook Commerce, Google Merchant Centre
Insights:
Google Analytics custom configuration, Google Search Console
Integrations/ Add Ons:
Whatsapp, Instafeed
THE ASK:
To build an online store that would be easy for them to manage, scalable and that which reflects their core proposition , something their customers are used to.
THE SOLUTION:
With the Brief from the client and the understanding of the business, we quickly put together a plan of action to execute the website with a simple homepage design that will get the users to navigate the categories further and thus limit the bounce rates. Once in a category the smart filters gave the users further flexibility to mix and match. The Whatsapp integration and the Scheduler ( for video calls ) empowered the business to deal with the interested clients efficiently and in an organized manner.
POST LAUNCH:
Ecommerce Strategy, Social Media Marketing & Management , Creative Strategy, SEO and Print Creatives and Collaterals.
CREATIVES & COLOR PALLETTE:
