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T.MANGHARAM

ABOUT:

Located in the Heart of North Chennai, T.Mangharam is perhaps the largest Fabric Store in Chennai.With over 30,000 sq ft of Retail Space it's a haven for Fabric Fanatics , designers and DIY Fashion enthusiasts. With close to 6 decades and known fondly as “ The Fabric People “,  this family run business is known for their Quality, Variety and Customer Satisfaction. Not just Fabrics, this store is a one stop shop for all your clothing needs. 

Primary Services:

eCommerce Web Design, Social Media Management and Marketing , SEO , eCommerce Website Maintenance , Print Creatives 

Web Designing:

Web Branding, Design, Development and Marketing Integration

Industry:

Fashion and Apparels

Tech | Tools :

Platform - Shopify  with coded customization

Operations:

Cataloging, Social Media Management, Creative Copywriting, SEO

Marketing:

Facebook Commerce, Google Merchant Centre

Insights:

Google Analytics custom configuration, Google Search Console

Integrations/ Add Ons:

 Whatsapp, Instafeed

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THE ASK:

To build an online store that would be easy for them to manage, scalable and that which reflects their core proposition , something their customers are used to. 

THE SOLUTION:

With the Brief from the client and the understanding of the business, we quickly put together a plan of action to execute the website with a simple homepage design that will get the users to navigate the categories further and thus limit the bounce rates. Once in a category the smart filters gave the users further flexibility to mix and match. The Whatsapp integration and the Scheduler ( for video calls ) empowered the business to deal with the interested clients efficiently and in an organized manner. 

POST LAUNCH:

Ecommerce Strategy, Social Media Marketing & Management , Creative Strategy, SEO and Print Creatives and Collaterals.

CREATIVES & COLOR PALLETTE:

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