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ZERO DEGREE PUBLISHING
ABOUT THE BRAND:
Zero Degree Publishing is a Marquee Publishing Company based in Chennai that aims to introduce to the world some of the finest specimens of modern Indian literature in English translation. They have translated numerous books in Tamil literature to English and are widely recognized for their work in the literary community.
OVERVIEW:
PRIMARY SERVICES:
eCommerce Web Design and Development, Change of Platform - Woocommerce to Shopify
INDUSTRY:
Books and Publishing House
SERVICES:
Web Branding, Design , Development
TYPE:
eCommerce, Tamil Literature Publishing House
TECH & TOOLS:
OPERATIONS:
MARKETING:
INSIGHTS:
Platform - Shopify Design and Development, Whatsapp chat plugin
Cataloging/ eCommerce Management,SEO - On Page and Off Page
Facebook Commerce, Google Merchant Centre
Google Analytics custom configuration, Google Search Console
THE ASK:
Zero Degree Publishing, a prominent brand in the publishing industry, sought the expertise of Purplechalk to enhance their e-commerce platform. At the time, their website was powered by WooCommerce, but they desired a refined user experience (UX) and user interface (UI) that would align with the rapid advancements of the digital landscape. Purplechalk was entrusted with the task of revitalizing their online presence and ensuring their platform remained at the forefront of digital innovation.
THE SOLUTION:
In close partnership with the Zero Degree Publishing team, Purplechalk meticulously developed an ecommerce strategy, focusing on improving user experience (UX) and defining necessary functional specifications. After careful consideration, the decision was made to migrate from WooCommerce to Shopify. Shopify's seamless interface and streamlined content flow promised a refined online shopping experience, while its user-friendly backend system provided Zero Degree Publishing with efficient day-to-day management capabilities. From inventory and order processing to content updates, Shopify's comprehensive features eliminated the need for complex technical knowledge. This strategic shift aimed not only to meet immediate needs but also to enable future scalability. Throughout the process, Purplechalk's dedicated collaboration ensured the realization of a polished, intuitive, and user-friendly digital platform that exceeded expectations.
