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SEASONS CHENNAI
ABOUT:
Seasons in Adambakkam, Chennai is a One - Stop destination to shop for stylish clothing with latest trends & hottest styles for any occasion. The offerings include Indo-Western, Ethnic, Kids and Bridal Wear.
Primary Services:
Web Designing:
Industry:
Tech | Tools :
Operations:
Marketing:
Insights:
Integrations/ Add Ons:
eCommerce Web Design and development , Social Media Management and SEO
Web Branding, Design, Development and Marketing Integration
Fashion and Apparels
Platform- Shopify Design and Development
Cataloging, Social Media Management, Creative Copywriting
Facebook Commerce, Google Merchant Centre
Google Analytics custom configuration, Google Search Console
Appointment Scheduler, Whatsapp, Insta Feed
THE ASK:
Rahul the founder of Seasons Chennai reached out to Purplechalk in 2020 during the first wave of Covid, when the Lockdown was in full swing for months together and retail stores were not allowed to operate . The ask is to quickly put together an online store that is aesthetically appealing , simple to manage and user friendly for the customers.
THE SOLUTION:
With the Brief from the client and the understanding of the business, we quickly put together a plan of action to execute the website with a simple homepage design that will get the users to navigate the categories further and thus limit the bounce rates. Once in a category the smart filters gave the users further flexibility to mix and match. The Whatsapp integration and the Scheduler ( for video calls ) empowered the business to deal with the interested clients efficiently and in an organized manner.
POST LAUNCH:
We managed social media and carried out SEO, Cataloging operations for the business post the successful launch of the website. We also helped the business in recruiting and training an internal operations resource who could handle the day to day website operations.
CREATIVES & COLOR PALLETTE:
Mr. Rahul Jain, SeasonsChennai
"An Overall professional managed Digital Marketing and website development agency with profound and experienced team. Special Thanks to Mr Subramaniam , Ms Naayila and the team for their approach and Dedication in Creating and Setting up the website during Lockdown."