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SEASONS CHENNAI
ABOUT THE BRAND:
OVERVIEW:
Seasons in Adambakkam, Chennai is a One - Stop destination to shop for stylish clothing with latest trends & hottest styles for any occasion. The offerings include Indo-Western, Ethnic, Kids and Bridal Wear.
PRIMARY SERVICES:
eCommerce Web Design and development , Social Media Management and SEO
INDUSTRY:
SERVICES:
TYPE:
TECH & TOOLS:
Fashion and Apparels
Web Branding, Design , Development, Whatsapp Commerce, Marketing Integrations,
eCommerce, Fast Fashion
Platform - Shopify Design and Development, Facebook Commerce, Google Merchant Centre, Appointment Scheduler, Whatsapp chat plugin, Insta Feed
OPERATIONS:
MARKETING:
INSIGHTS:
Cataloging/ eCommerce Management, Social Media Management, Creative Copywriting Creatives, Offline Creatives
Facebook Commerce, Google Merchant Centre
Google Analytics custom configuration, Google Search Console
THE ASK:
During the first wave of Covid in 2020, when stringent lockdown measures were in place and retail stores were unable to operate, Rahul, the founder of Seasons Chennai, reached out to Purplechalk.
Rahul approached Purplechalk with a clear objective in mind: to create an online store that would not only be visually appealing but also easy to manage for both the customers and the Seasons Chennai team. He emphasized the importance of user-friendliness, recognizing that a seamless browsing and purchasing experience would be essential to attract and retain customers. Understanding the urgency and importance of Rahul's request, Purplechalk was motivated to swiftly respond to the situation and deliver a comprehensive solution that would meet Seasons Chennai's requirements.
THE SOLUTION:
Upon receiving the client's brief and gaining a comprehensive understanding of their business, we promptly devised a detailed plan of action to execute the website development process. Our main objective was to design a simple yet engaging homepage that would encourage users to explore the different categories, thereby reducing bounce rates.
To enhance the user experience, we implemented smart filters within each category, providing users with the flexibility to refine their search by mixing and matching various criteria. This feature aimed to streamline the browsing process and enable users to find their desired products quickly and efficiently.
Furthermore, we integrated WhatsApp functionality and a scheduler for video calls, empowering the business to efficiently and effectively engage with interested clients. The integration of these tools not only enabled seamless communication but also facilitated organized interactions, ensuring that client inquiries were addressed promptly. By incorporating these features into the website, we aimed to create a platform that not only showcased the client's products but also facilitated smooth customer interactions, ultimately enhancing the overall user experience and supporting the business's growth.
POST LAUNCH:
After the successful launch of the website, we took charge of managing the client's social media presence and executing Search Engine Optimization (SEO) strategies. Our dedicated team handled the cataloging operations, ensuring that all product information was accurately displayed on the website.
In addition to these services, we provided valuable support to the client by assisting in the recruitment and training of an internal operations resource. This resource was specifically trained to handle the day-to-day website operations, ensuring smooth functioning and efficient management of the platform.
By offering comprehensive social media management, SEO implementation, cataloging operations, and assistance with internal operations staffing, we aimed to provide a holistic solution that would optimize the client's online presence, drive traffic to the website, and facilitate seamless operations.
CREATIVES:
Mr. Rahul Jain, SeasonsChennai
" An Overall professional managed Digital Marketing and website development agency with profound and experienced team. Special Thanks to Mr Subramaniam , Ms Naayila and the team for their approach and Dedication in Creating and Setting up the website during Lockdown."