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Viva Magenta - Pantone Color of the Year 2023

Updated: Jan 19

Viva Magenta ( PANTONE 18-1750 ) is a vibrant and bold shade of pinkish-purple, created by mixing equal parts of red and blue pigments. It is a proprietary color coined by the Pantone Color Institute, known for its expertise in color matching and communication. The name “viva” is derived from the Latin word “vivus” meaning alive, and “magenta” refers to a specific shade of pinkish-purple, often associated with energy, creativity, and boldness. Together, the name “viva magenta” suggests a lively, vibrant shade of pinkish-purple that is perfect for adding a pop of color to any design.

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Titled “ An unconventional shade for an unconventional time”, according to Pantone's “ Viva Magenta offers us the assurance and motivation we need to weather long-term disruptive events. Three years deep into a pandemic, facing a war, an unstable economy, social unrest, supply chain breakdowns, and mounting climate change, we need to heal. And still, we need to find the motivation to continue. Here, Viva Magenta cloaks us in both power and grace, and sends us out into the world with the verve we’ve yearned for “

According to Laurie Pressman, vice president of the Pantone Color Institute, “ We are creating a dynamic world that encourages experimentation, one that leverages the virtual within the physical realm and emboldens our strength and spirit to explore groundbreaking possibilities,”

Viva magenta has naturally become a popular and trending color choice in the digital realm, due to its versatility, bold statement, and accent color capabilities. It can be used as a primary color in a design, adding energy and excitement to it, or as an accent color to add visual interest and highlight specific elements. The color can be paired with neutral or complementary colors to create balance and contrast.

The fashion world has also increasingly embraced this color and we are excited to see this bold color dazzling the fashion weeks and ramps soon.


In conclusion, Viva Magenta is a unique and dynamic color that reflects the current state of the world. It offers a sense of power and grace, providing the assurance and motivation needed to navigate the challenges of the current times.

As a versatile and bold shade, it can be used in a variety of designs, from fashion and home decor to digital media and advertising. Its popularity in the digital realm, as well as in the fashion world, is a testament to its ability to make a statement and grab attention. Viva Magenta is an unconventional shade for an unconventional time, and its dynamic nature makes it a color to watch in the future.





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