Design-forward. Health-conscious. Rooted in tradition.
Navarasa
Navarasa Cookware is a Chennai-based brand offering premium stainless steel cookware designed for the modern Indian kitchen. Founded by Renuka, the brand was born out of a personal pursuit—to create cookware that is safe, aesthetic, and rooted in traditional values.
Project Snapshot
Cookware & Kitchen Essentials
eCommerce Web Design & Development,, On Page SEO
Shopify, WhatsApp Commerce, Customization
D2C Kitchenware Brand
Google Merchant Centre, Facebook Commerce, Custom Google Analytics, Google Search Console,
The Ask
Navarasa Cookware needed a digital home that reflected its core values—health, heritage, and modern design. The goal was to build a Shopify storefront that visually represented the brand’s aesthetic, simplified the user journey, and supported seamless eCommerce functionality.
The Solution
We designed a minimal, responsive Shopify website with custom visual elements like curved blocks and circular headers to echo the founder’s design vision. The site architecture was restructured for better navigation, with optimized product categories and detailed descriptions. Key integrations were added to ensure performance tracking, secure payments, and long-term content growth via a blog.
The Tech Behind the Vibe
Facebook Commerce & Google Merchant Centre (for product reach)
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Google Analytics (custom goals + tracking that actually means something)
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Google Search Console (SEO from day one)
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Meta Pixel (for campaign magic)
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Shopify, custom development
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Blog Integration
The Result
The final outcome? A sleek, responsive Shopify store that feels every bit like Navarasa—elegant, thoughtful, and rooted in purpose. With intuitive navigation, clear product categories, and a refined visual identity, the site now mirrors the founder’s aesthetic vision while making it easy for customers to browse, connect, and buy. The integrated blog sets the stage for deeper storytelling, while secure payment and analytics tools ensure everything runs smoothly behind the scenes. It’s not just a website—it’s a true digital extension of the brand.