Purple Chalk

At a Glance: Everything You Need to Know On September 29, 2025, OpenAI quietly rewired the future of e-commerce. With the launch of Instant Checkout in ChatGPT, the world’s most popular AI chat platform just became a global shopping interface — where 700 million weekly users can discover, compare, and purchase products without ever leaving the chat. Initially rolled out for US Etsy sellers, the feature is now expanding to over 1 million Shopify merchants, including some of the biggest names...

Because this is where your next customer is already searching. We’ve officially entered a time when *conversation* is the new *search.* Customers aren’t typing “best saree brands in India” anymore. They’re asking ChatGPT, “Which Kanjivaram silk brand offers authentic handloom sarees with international shipping?” If you’re a D2C brand and your products don’t appear in that answer, you’re invisible to a growing group of buyers who are using AI assistants as their first step for discovery....

August 2025 has shaken India’s textile and saree industry. The United States has imposed a steep 50% tariff on Indian goods. This...