Purple Chalk

Because this is where your next customer is already searching. We’ve officially entered a time when *conversation* is the new *search.* Customers aren’t typing “best saree brands in India” anymore. They’re asking ChatGPT, “Which Kanjivaram silk brand offers authentic handloom sarees with international shipping?” If you’re a D2C brand and your products don’t appear in that answer, you’re invisible to a growing group of buyers who are using AI assistants as their first step for discovery....

August 2025 has shaken India’s textile and saree industry. The United States has imposed a steep 50% tariff on Indian goods. This...

Shopify just dropped a new theme called Horizon, and if you're in the middle of setting up a store—or thinking of giving your current one a facelift—this theme is worth a closer look. It’s free, fast, and comes with just enough flexibility to make it sing without feeling bloated.