RIGHT OF CENTRE
ABOUT THE BRAND:
The young, vibrant and creatively driven founders of Right Of Centre approached Purplechalk to get their idea to life. Envisioned as a marketplace with a strong sense of purpose to transition away from fast fashion and bringing awareness to the multitude of homegrown contemporary brands as a main priority,
TECH & TOOLS:
Fashion and Apparels
Web Branding, Design , Development, Marketing Integrations
Platform - Shopify Design and Development
Facebook Commerce, Google Merchant Centre
Google Analytics custom configuration, Google Search Console
The founding team had a clear vision for the website - they wanted it to be young, snazzy, creative, and uplifting. They expected the overall attitude of the website to reflect these qualities, ensuring a captivating user experience.
Our team initiated the project by conducting thorough industry research. Being a start-up with a unique vision in a highly competitive and crowded space, it was crucial to gain insights into current trends, competition, and the online discourse. Backed by research-driven information and constant input from the founders, our designers developed multiple color schemes and design options. Special attention was given to the user interface (UI) to ensure effortless navigation and seamless discovery. We minimized the navigation elements while incorporating flexible filters to provide maximum convenience to the users.
As a customer-first agency, we actively incorporate marketing integrations and customize analytics tools for businesses to comprehensively track and monitor their ecommerce performance. We configure and integrate essential tools like Google Analytics with custom goals and tracking, Google Search Console, Google Merchant Center, and Facebook tracking with the eCommerce site. This ensures businesses have the necessary insights and data to make informed decisions and optimize their online presence effectively.
The website boasts a responsive design and layout, ensuring seamless accessibility across various devices. The outcome is a much more welcoming and engaging platform that resonates with their target audiences. Our work on the website resulted in improved user experience, making it quicker and easier for users to find information. Additionally, the website became more manageable for their team.
Mr. Atreya Murali, Right of Centre
" Purple chalk designed my website in great time with excellent attention to detail. Subbu was extremely helpful and insightful in creating a complex interface and he did it above and beyond the standard we had for ourselves."