Our team started the project with research on the industry, also being a start-up with a unique vision within a highly crowded and competitive space , it was important to understand the current trends , competition and the voice on the social & world wide web. With the information backed by the research and constant inputs from the founders, our designers came up with multiple color schemes and design options. We also worked with a special focus on the UI (user interface )to make navigation and discovery as simple as possible. The navigation was kept to the minimum and the filters were incorporated to give the maximum flexibility to the user 
As a customer first agency, we always include marketing integrations & customizing analytics tools for businesses to track and monitor their ecommerce performance in depth. Google Analytics with custom goals and tracking , Google Search Console , Google Merchant Center and Facebook tracking were configured and integrated with the eCommerce site.