A modern marketplace spotlighting the best of homegrown Indian fashion.
Right of Centre
The young, vibrant, and creatively sharp founders of Right of Centre came to Purplechalk with a clear vision: to bring their purpose-led fashion marketplace to life. Their goal? To move away from fast fashion and build a space that celebrates India’s growing wave of homegrown, contemporary brands—loudly, proudly, and intentionally.
Project Snapshot
Fashion & Apparel
Web Branding, UI/UX Design, Shopify Development, Marketing Integrations
Shopify (Design & Development)
eCommerce Marketplace
Facebook Commerce, Google Merchant Centre
Custom Google Analytics Setup, Google Search Console Integration
The Ask
The founding team came in with a clear vibe—they wanted the website to feel young, snazzy, and full of creative energy. The goal? A digital space that not only looked great but carried the same bold, uplifting attitude as the brand itself—while giving users a reason to stick around.
The Solution
We started by digging deep—researching the fashion and marketplace space, scoping trends, and identifying gaps. As a young brand entering a highly competitive space, Right of Centre needed a digital presence that stood out without shouting.
Collaborating closely with the founders, we explored multiple colour directions and layout styles to strike the right balance of fun and functionality. Navigation was simplified. Filters were flexible. The UI was built for effortless product discovery and a seamless shopping experience.
The Tech Behind the Vibe
As with all our builds, we didn’t stop at design—we dialled in performance too.
We integrated key marketing tools and custom analytics setups to ensure the ROC team had full visibility on what was working (and how to scale it).
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Custom Google Analytics with defined goals
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Google Search Console for technical SEO tracking
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Facebook Pixel & Product Feed
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Google Merchant Center integration
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Meta business manager integration with Shopify
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Events & Conversion API setup for meta
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Google Tag Manager
The Result
A fast, responsive, and creatively-charged Shopify site that mirrors the brand’s ethos.
The result is a digital space that feels just as intentional, expressive, and elevated as the products it showcases.
“Purplechalk designed our website in great time with excellent attention to detail. Subbu was extremely helpful and insightful in creating a complex interface—and he did it above and beyond the standard we had for ourselves.”
— Atreya Murali, Founder