Bringing Chennai's spirit to screens—one quirky tee at a time.
Chennaigaga
Chennaigaga is India’s first theme-based souvenir store, born out of a deep love for Chennai. From witty tees to vibrant mugs, they celebrate the city's quirks and culture. As an authorized partner of the Chennai Super Kings, they also offer exclusive merchandise for fans.
Project Snapshot
Fashion & Apparel, Gifting & Souvenirs
Web Design & Development, Shopify Migration, SEO, SEM, Creative Assets
Shopify, Form Builder, Whatsapp integration
eCommerce, Fast Fashion
Google Ads, Meta (Facebook & Instagram)
Google Analytics, Google Search Console
The Ask
Chennaigaga, a quirky, Chennai-themed eCommerce brand, approached Purplechalk with one clear challenge: their WooCommerce site was holding them back. From UI issues to performance lags, the experience just wasn’t matching the energy of the brand. They needed a robust, user-friendly platform that could handle their growing inventory and provide a seamless shopping experience.
The Solution
After a deep dive into the existing platform, we uncovered a few key pain points—sluggish responsiveness, inconsistent UX, and limitations that weren’t scaling with their growing product range. Our solution? A full migration to Shopify.
Once the new design direction was greenlit, we built a seamless transition plan—migrating every detail from WooCommerce to Shopify, including product descriptions, imagery, collections, customer data, and more. Our focus was clear: zero disruption, smoother navigation, and a faster, friendlier shopping experience.
We optimized every corner of the new store, tested it inside out, and ensured the entire platform was Go Live ready—faster, smarter, and built to grow with the brand.
The Tech Behind the Vibe
We didn’t just move platforms—we leveled up the entire digital experience.
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Migrated from WooCommerce to Shopify for smoother performance and easier management
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Meta Pixel (Facebook & Instagram) for campaign tracking
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Google Merchant Center for product visibility across search and shopping
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WhatsApp chat plug-in for quick customer support
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Google Analytics with custom tracking
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Google Search Console for ongoing SEO health
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Custom Form Builder
The Result
A vibrant, responsive eCommerce platform that mirrors Chennaigaga's brand ethos. The new site offers an improved shopping experience, streamlined backend operations, and enhanced visibility through integrated marketing tools.
"Subramanian MLN is a great support to any business. His experience is an enriched one and he has a good grasp on the latest trends and gleans the worthwhile ones out for his clients. He also has a wholesome taste in overall aesthetics of a venture and especially so for the sales and marketing plans of products and services.
He has keen insights into buying behaviours and is well read and articulate. His company Purple Chalk would be a good bet for anyone looking at enhancing their online presence and Subramanian can take the lead with aplomb when it comes to the world of retail and sales."
— Sujata Tarekasan, Chennaigaga