A conscious fashion label meets a digital experience designed to match its soul.
Maalgaadi
Maalgaadi is a slow, thoughtful fashion and lifestyle brand rooted in craft, culture, and creative expression. With a focus on intentional design and ethical values, the brand curates apparel and objects that tell a story—each piece a statement in its own right.
Project Snapshot
Conscious Fashion & Lifestyle
Shopify Revamp, Catalog & Inventory Management, Social Media Strategy, Packaging Design, Content Creation
Shopify (Nostalgia → Prestige), Metafields, Dynamic Size Charts, Custom Illustration, Instagram
D2C / eCommerce
Meta business manager
Events & Conversion API setup for meta , Google Merchant centre, instagram
Google Analytics, Google Search Console, Google Merchant Center, Google Tag Manager,
The Ask
The Maalgaadi team partnered with Purplechalk for a complete digital overhaul—starting with their Shopify website and growing into a full-service engagement across content, catalog, packaging, and social. Their goal was to build a brand experience that felt intentional, design-led, and seamlessly shoppable.
The Solution
We began by addressing their Shopify UX limitations—migrating from the Nostalgia theme to the Prestige theme, which gave us far more control over layout, performance, and visual storytelling.
From there, we reimagined the entire Maalgaadi digital and creative ecosystem—turning a once-static site into a layered, living experience.
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Clean, structured homepage for smoother customer journeys
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Dynamic “New Arrivals” module to keep the site fresh
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Custom illustrations for visual storytelling
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Brand-aligned typography and colour palette
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Product page upgrades using metafields for:
→ Fabric & Material Details
→ Fit & Styling Notes
→ Care Instructions -
Dynamic size charts mapped by product type
The Tech Behind the Vibe
A thoughtful brand needs a smart backend—and Maalgaadi’s tech makeover was all about making beauty and functionality play nice.
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Migrated from Nostalgia to Prestige theme on Shopify for greater control, flexibility, and visual storytelling
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Meta Pixel (Facebook & Instagram) for campaign tracking
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Google Merchant Center for product visibility across search and shopping
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WhatsApp chat plug-in for quick customer support
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Google Analytics with custom tracking
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Google Search Console for ongoing SEO health
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Adobe Illustrator – custom illustrations, social assets, packaging
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Adobe Photoshop – image enhancements, collection banners
Beyond the Website: Brand in Motion
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Designed branded packaging that carried the Maalgaadi aesthetic into the unboxing moment
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Crafted SKU-specific tag lines and content blurbs
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Regular updates across the Shopify backend
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Organized product collections for better user navigation
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Seasonal product pushes with launch support
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Built out an intentional content rhythm across platforms
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Delivered moodboards, content plans, and weekly themes
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Created custom illustrations and product-led storytelling pieces
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Managed performance and audience engagement metrics
The Result
Maalgaadi’s brand presence—across web, packaging, and content—now feels unified, elevated, and deeply reflective of its values. Every pixel, product tile, and post feels considered. With a solid foundation across tech and storytelling, the brand is primed to scale without losing its soul.