Preserving tradition through pixels—Pashudh’s digital journey in silk.
Pashudh Sarees
Pashudh is a luxury Kanjivaram saree label based in Arni, Tamil Nadu. Celebrated for its craftsmanship and heritage weaves, the brand wanted an online experience that echoed its elegance and connected with a global, discerning audience.
Project Snapshot
Luxury Fashion / Heritage Handloom
Shopify Migration, Website Strategy, eCommerce Operations, WhatsApp Commerce Loyalty Program, SEO & Paid Marketing, Catalog & Content Management
Shopify, LitExtension, Gallabox, Smile.io, Meta Ads, Google Ads
D2C eCommerce / High-Value Fashion
Facebook Commerce, Google Merchant Centre, Facebook Commerce, Custom Google Analytics, Google Search Console,
Cataloging, eComm Management, , Creative Copywriting, Offline Creative Design, Print Asset
The Ask
Pashudh came to us with a simple but powerful goal: elevate their online presence to reflect their refined identity, expand global reach, and build a shopping experience as elegant as their sarees. From migration to ongoing marketing, they needed a partner who could stitch it all together—seamlessly.
The Solution
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We transitioned Pashudh from WooCommerce to Shopify with LitExtension—preserving historical data, cleaning up catalog inconsistencies, and enabling smoother backend operations.
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We moved the brand to a more modern and flexible Shopify theme, giving us better control over layout, visuals, and storytelling. The new theme significantly improved speed, mobile experience, and product discoverability.
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We performed a full-scale catalog audit and reorganisation—standardising tags, refining filters, and improving product descriptions. Seasonal updates and new launches were handled with precise coordination to keep the store fresh and optimised.
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We brought the Pashudh shopping experience closer to the customer with Gallabox, enabling real-time chat support, order tracking, and product discovery through WhatsApp.
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To drive retention, we implemented a loyalty program with Smile.io, allowing customers to earn points, unlock rewards, and refer friends.
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Trademark support for logo protection and brand assets.
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Design and execution of print assets: standees, hoardings, and large-format signage
The Tech Behind the Vibe
We kept it simple, seamless, and scalable—built on Shopify, powered by smart integrations, and designed to keep both the customer and the team in flow.
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Shopify for robust eCommerce capabilities
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LitExtension for seamless migration
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Gallabox for WhatsApp automation
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Smile.io for loyalty and referral
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Adobe Suite
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Meta & Google Ads for campaign execution
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Google Analytics (custom goals + tracking that actually means something)
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Structured for scale and easy updates
Ongoing Management
We didn’t just launch and leave—Purplechalk continues to support Pashudh with end-to-end eCommerce management and creative upkeep.
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Weekly catalog updates and product uploads
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Seasonal homepage refreshes and campaign planning
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Ongoing SEO strategy
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Creative content writing for product pages, collection descriptions, and blogs
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WhatsApp flows, automations, and template updates
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Performance marketing strategy and ad campaign oversight
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Regular analytics checks, CRO audits, and growth suggestions
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Ongoing collaboration with Pashudh’s in-house team
The Result
Pashudh’s digital transformation brought the brand's traditional elegance into the modern retail landscape. The new Shopify store is fast, intuitive, and conversion-optimised. WhatsApp now functions as an active sales channel. The loyalty program has helped build a base of repeat customers.
Every platform—from web to chat—now reflects Pashudh’s tone, values, and visual identity.