From storefront to screen—bringing a beloved retail brand online (fast)
Seasons Chennai
Seasons is a long-standing fashion destination based in Adambakkam, Chennai—known for its vibrant collections across Indo-Western, ethnic, kidswear, and bridal fashion. A go-to for festive fits, occasion wear, and everyday style.
Project Snapshot
Fashion & Apparel
eCommerce Web Design & Development, Social Media Management, SEO
Shopify, WhatsApp Commerce, Appointment Scheduler, Instagram Feed Integration
D2C Fashion Retail
Facebook Commerce, Google Merchant Centre, Custom Google Analytics, Google Search Console,
Cataloging, eComm Management, Social Media Management, Creative Copywriting, Offline Creative Design
The Ask
During the first Covid lockdown in 2020, founder Rahul Jain reached out with a clear goal:
To move Seasons Chennai online—quickly, seamlessly, and without losing the charm of the in-store experience.
The ask was two-fold:
→ A clean, easy-to-manage Shopify site that would be intuitive for both the team and the customers
→ A digital strategy that could support ongoing product updates, social campaigns, and customer conversations
The Solution
We built a fully responsive Shopify site with smart filters, visual hierarchy, and built-in integrations to help Seasons hit the ground running.
Key features included:
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A visual-forward homepage with intuitive navigation
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WhatsApp integration for direct customer chat
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Video appointment scheduling for personal shopping
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Facebook & Google Merchant Centre setup for product visibility
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Ongoing cataloging and creative direction support
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Social media and SEO management to scale visibility post-launch
We also trained the Seasons team to confidently manage backend operations, keeping the experience smooth from both sides.
The Tech Behind the Vibe
We kept it simple, seamless, and scalable—built on Shopify, powered by smart integrations, and designed to keep both the customer and the team in flow.
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WhatsApp Chat (for real-time convos)
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Appointment Scheduler (because video shopping is a vibe)
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Instagram Feed (because visuals sell)
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Facebook Commerce & Google Merchant Centre (for product reach)
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Google Analytics (custom goals + tracking that actually means something)
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Google Search Console (SEO from day one)
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Meta Pixel (for campaign magic)
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Product feed syncing
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Catalog management
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Structured for scale and easy updates
Ongoing Management
After launch, our partnership with Seasons didn’t stop. We continued to support their team with end-to-end eCommerce and marketing management to help the brand grow consistently across platforms.
What we handled:
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Regular catalog updates & seasonal uploads
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Homepage refreshes and UX tweaks
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Creative copywriting for collections & promotions
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Social media management and content creation
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Campaign-specific landing pages
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Google & Meta product feed maintenance
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Ongoing SEO optimisation and analytics tracking
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Support and training for in-house team
The Result
What started as a fast digital pivot during lockdown turned into a long-term growth engine.
Seasons Chennai now runs as a fully functional eCommerce store—with seamless product discovery, integrated customer support, and a brand experience that feels just as vibrant online as it does in-store.
The site continues to grow with regular updates, smart marketing integrations, and a social media presence that keeps the buzz going—season after season.
“An Overall professional managed Digital Marketing and website development agency with profound and experienced team. Special Thanks to Mr Subramaniam , Ms Naayila and the team for their approach and Dedication in Creating and Setting up the website during Lockdown.”
— Mr. Rahul Jain, SeasonsChennai