North Chennai’s iconic fabric house, now fully stitched for the digital era.
T. Mangharam – The Fabric People
T. Mangharam is a family-run fabric house with over 60 years of experience in North Chennai. Known for their expansive 30,000 sq. ft. retail space and vast collection of designer, ethnic, and everyday fabrics, they’ve been a go-to destination for everyone from fashion designers to DIY makers.
Project Snapshot
Textile & Fabrics / Retail
Shopify Store Design & Development, Custom Code for Per-Meter Shopping, WhatsApp Integration, SEO, Social Media Management, eCommerce Strategy, Print Creatives
Shopify, Custom Liquid Coding, WhatsApp Chat, Instafeed, Shopflo< COD, Shopflo
D2C & B2C eCommerce / Retail
Facebook Commerce, Google Merchant Centre, Facebook Commerce, Custom Google Analytics, Google Search Console,
Print Creatives, Social Media Management, Creative Copywriting, Influencer Marketing, Offline Creative Design
The Ask
T. Mangharam wanted to bring their offline experience online—offering the same custom fabric-buying process in a smooth, modern digital format. They needed a platform that could handle the complexity of fabric-by-meter purchases, while also offering simple browsing, filtering, and visual clarity.
The Solution
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We built a bespoke Shopify experience with custom code to replicate how customers buy in-store—by choosing their fabric and specifying quantity in meters.
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A clean, visual-first homepage was designed to reflect their design-led ethos and encourage effortless exploration.
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We categorised fabrics by type, colour, material, and use-case—making it easy for users to narrow down the perfect find.
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Instant shopping advice and availability checks were made possible via real-time WhatsApp chat.
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We structured the catalog, metadata, and content blocks for discoverability—laying the foundation for organic traffic.
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We integrated Shopflo to deliver a faster, friction-free checkout process—perfectly suited for a wide catalog and repeat customers.
The Tech Behind the Vibe
We kept it simple, seamless, and scalable—built on Shopify, powered by smart integrations, and designed to keep both the customer and the team in flow.
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WhatsApp Chat (for real-time convos)
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Instagram Feed (because visuals sell)
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Facebook Commerce & Google Merchant Centre (for product reach)
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Google Analytics (custom goals + tracking that actually means something)
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Google Search Console (SEO from day one)
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Meta Pixel (for campaign magic)
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Shopify
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Shopflo (Checkout integration)
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Custom Liquid Code (for per-meter functionality)
Ongoing Management
Our partnership with T. Mangharam extends far beyond launch. We continue to support and scale their digital presence through hands-on collaboration across all touchpoints:
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Technical support for Shopify and Shopflo—ensuring smooth operations and quick issue resolution
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Creative writing for banners, product listings, and campaign messaging
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End-to-end social media management—including content calendars, reels, stories, post design, copywriting, publishing, and monthly performance analysis
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Channel sync and feed optimization for Google Merchant Centre and Meta Commerce
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Print design for in-store branding, hoardings, and promotional collateral
The Result
T. Mangharam now has a store that reflects its reputation—modern, intuitive, and built to scale. Customers can browse, calculate, and buy fabrics by the meter with ease, just like they would in-store. With enhanced discovery, WhatsApp support, and Shopflo checkout, the store feels effortless end-to-end.
From pixels to designing, every touchpoint now reinforces what they've always stood for: trust, quality, and customer care.