A legacy silk saree brand scaled with strategy, storytelling, and smart operations.
Tulsi Silks
Tulsi Silks is one of Chennai’s most iconic silk saree boutiques, established in 1993. Known for their curated collections of pure Kanjivaram sarees and designer weaves, they’ve earned a loyal clientele both in India and globally. With tradition at their core and an evolving audience, Tulsi needed a modern digital and business strategy that could scale their legacy.
Project Snapshot
Luxury Fashion / Silk Sarees
Business Consulting, eCommerce Strategy, UI/UX Enhancements, Social Media Planning, Operational Streamlining, Recruitment Consulting
Retail + D2C / Heritage Fashion
The Ask
Tulsi Silks approached Purplechalk to scale their operations and online visibility—without compromising their deeply rooted values of quality, personal touch, and tradition. The goal was twofold: grow the brand digitally and optimise backend operations for efficiency and long-term sustainability.
The Solution
We worked closely with every department—from store operations and cataloging to marketing and leadership—to understand workflows, bottlenecks, and opportunities. Our strategy was 360°, designed to align legacy with modern retail practices.
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Internal Audits & Advisory
We conducted deep-dive audits across departments, followed by consulting sessions with management to build leaner, smarter systems.
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UI/UX & Digital Identity
We guided the creative overhaul of their website interface to better reflect Tulsi’s premium aesthetic while improving usability.
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Social Media Strategy
We developed content calendars, campaign ideas, and visual guidelines to elevate their digital storytelling—bringing consistency and intent to their fast-growing social presence.
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Recruitment & Team Structuring
We advised and helped place candidates into critical business roles, ensuring culture and capability alignment with Tulsi’s vision.
The Result
Tulsi Silks has grown into a more streamlined, modern brand—without losing its soul.
With improved team structure, 200%+ revenue growth, and over 100k social followers, the brand is more discoverable, scalable, and digitally present than ever before.
Purplechalk’s role evolved from consultant to partner—offering end-to-end strategy and implementation at every step.