Marketing

Not long ago, even a simple UI mockup could take up a large part of the day. Today, the way visual assets are planned and created is evolving. Tools like Gemini 3 Pro are helping teams move faster—especially in the early stages of ideation and visual planning—without compromising creative intent. Rather than replacing traditional design workflows, Gemini 3 Pro supports teams in visualising ideas more clearly and aligning sooner, making the overall process more efficient. Why

The most powerful colour of 2026 is the one you almost don’t notice. Fashion has reached a moment of visual exhaustion. After years of rapid releases, saturated palettes, and visuals competing for attention, both brands and buyers are slowing down. The appetite for excess is thinning. What feels compelling now is clarity. This is the moment in which Pantone Color of the Year 2026, Cloud Dancer , arrives. It doesn’t announce itself or try to define a season. It settles into vi

In today’s saturated digital landscape, simply publishing a few blog posts and stuffing them with keywords won’t cut it. Google has grown...

At PurpleChalk, we help brands build visual identities that align with emotion and audience. Because in the digital world, your look is your hook.

Direct-to-consumer (D2C) businesses are experiencing exponential growth, and social media has become an indispensable tool .

Are you a B2B company struggling to generate leads Online? If so, you’re not alone. Many B2B businesses across verticals ( Manufacturing...