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Seedance 2.0: How AI Video Is Reshaping Fashion & Lifestyle E-Commerce
What Is Seedance 2.0? ByteDance, the Chinese tech company behind TikTok and one of the world's most influential short-form video platforms, has built something that goes beyond hosting content. They've started shaping how content gets made. Seedance 2.0 is their latest AI video generation model — a multimodal system that takes text prompts, product images, motion references, and audio, and turns them into cinematic-quality video clips. It understands how light falls on fabric
Shruthika N
Feb 255 min read


The Craft and Tradition Behind the Finance Minister’s Sarees
India's most watched Budget detail isn't in the speech — it's in the saree drape. Every year, before finance minister “Nirmala Sitharaman” reads a single number, India is already talking about her saree. The handloom she chooses — Kanjivaram, Pochampally Ikat, Madhubani silk, Kasuti — isn't a coincidence. It's consistent, intentional cultural storytelling. In a country where handloom traditions carry centuries of meaning, even policy arrives draped in heritage. The Budget Day
Shruthika N
Feb 205 min read


10 Must-Have Shopify Apps for Indian Businesses in 2025
Discover the 10 must-have Shopify apps for Indian businesses in 2025, including Razorpay, Vajro, and Klaviyo. Learn how PurpleChalk can help
Purple Chalk
Jan 22, 20253 min read
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