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Seedance 2.0: How AI Video Is Reshaping Fashion & Lifestyle E-Commerce
What Is Seedance 2.0? ByteDance, the Chinese tech company behind TikTok and one of the world's most influential short-form video platforms, has built something that goes beyond hosting content. They've started shaping how content gets made. Seedance 2.0 is their latest AI video generation model — a multimodal system that takes text prompts, product images, motion references, and audio, and turns them into cinematic-quality video clips. It understands how light falls on fabric
Purple Chalk
Feb 255 min read


The Craft and Tradition Behind the Finance Minister’s Sarees
India's most watched Budget detail isn't in the speech — it's in the saree drape. Every year, before finance minister “Nirmala Sitharaman” reads a single number, India is already talking about her saree. The handloom she chooses — Kanjivaram, Pochampally Ikat, Madhubani silk, Kasuti — isn't a coincidence. It's consistent, intentional cultural storytelling. In a country where handloom traditions carry centuries of meaning, even policy arrives draped in heritage. The Budget Day
Purple Chalk
Feb 205 min read


10 Must-Have Shopify Apps for Indian Businesses in 2025
Discover the 10 must-have Shopify apps for Indian businesses in 2025, including Razorpay, Vajro, and Klaviyo. Learn how PurpleChalk can help
Purple Chalk
Jan 22, 20253 min read
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